A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
A cookie in no way gives us access to your computer or any personally identifiable information about you, other than the data you choose to share with us.
We use traffic log cookies to identify and record which pages are being used. This helps us analyse data about web page traffic as an anonymous aggregate and improve our website in order to tailor it to site visitors’ usage.
The anonymous information generated by Google Analytics cookies is then processed to compile statistical reports on website activity for www.smithhenderson.com. We do not link, or seek to link, an IP address with the identity of a computer user. In fact, we will not associate any data gathered from this site with any personally identifiable information from any source, unless you explicitly submit that information via a fill-in form. Google will not associate your IP address with any other data held by Google.
Third Party Cookies
Our website also allows third parties to download cookies to your device. For example, we sometimes embed photos and video content from websites such as YouTube and Flickr. When you visit a page containing such content, you may be presented with cookies from these websites. You will also see embedded ‘share’ buttons on some of our web pages. These enable you to easily share content through a number of popular social networks. When you click on one of these buttons, a cookie may be set by the service you have chosen to share content through. These third party cookies are not under our control. For further information about their use, please visit the relevant third party website for further information.
We may use 3rd party cookies to also serve you remarketing advertisements that we believe are relevant to your previous interests. For example, if you have visited our site and or purchased a product you could see a Smith & Henderson advertisement on other sites within the Google Display Network that you visit.
However, we do not tell other sites who you are and we do not share your personal individual details. This is all managed through the Google Adwords Adsense network where data shared with 3rd parties by Google is an anonymous aggregate. Member websites of the Google Display Network display ads based on aggregate data supplied to them by Google.
Can a website user opt out of Google re-marketing cookies?
Smith & Henderson only uses the Google Display advertising network for re-marketing. Site users can opt out of Google Analytics for Display Advertisers and opt out of customised Google Display Network ads by visiting Google’s Ads Preferences
How We Protect Your Information
Smith & Henderson has security measures in place to protect the loss, misuse and alteration of the information under our control. We use technological safeguards like security software as well as internal passwords and security policies. We will retain your personal information only as long as it is required for the reasons it was collected or as required by law. This period may extend beyond the end of your relationship with us but only for so long as it is legally necessary for us to have sufficient information to respond to any issue that may arise at a later date. When your personal information is no longer needed or required, we have procedures to destroy, delete, erase or convert it to an anonymous form.
Understanding Your Options
We allow you to opt-out of receiving updates from Smith & Henderson at any time. You can either do this by following the options for unsubscribing from any future mailings when you receive such a communication or by e-mailing firstname.lastname@example.org. We will also give you access to the information we have about you. You may arrange such access by contacting Smith & Henderson’s Data Manager, by e-mailing email@example.com. We will advise you in advance if a small charge will be required for conducting the search and we will respond to your request promptly.
Changes to this Statement
Smith & Henderson will occasionally update this Statement of Privacy to reflect company and customer feedback. We encourage you to periodically review this Statement to stay informed of how we are protecting your information.