The Franchise Satisfaction Benchmark, supported by Lloyds TSB, is redefining how reputable franchisors develop their business plans, market their franchise opportunities and the way informed franchisees choose to invest.

Since its launch in June 2011, over 40 franchisors (the smallest with 8 franchisees; the largest with 175) have used the Franchise Satisfaction Benchmark to:

To understand how it works, please click here

Recent Client Feedback

"The Franchise Satisfaction Benchmark has helped us to align our business plan to really focus on what our franchisees need... We have been genuinely impressed by Smith & Henderson and after so many years in franchising to impress us takes some doing!"

David Paulson, Franchise Recruitment Manager, Tax Assist Accountants

"Smith & Henderson's franchise benchmarking tool should be the foundation of franchisors' business plans; because it is franchisee driven you can be sure you are dealing with the issues that are important to the network."

Nathan Siekierski, Director, Jasper's Catering Franchise

"As we received extremely positive feedback... it will add greatly to our recruitment efforts across the world. However probably more importantly it will allow us to specifically address areas where there appeared to be a lack of satisfaction from our coaches’ perspective. The survey has highlighted a couple of areas where we can make an immediate improvement."

David Pike, Director, Ology Coaching

"If anyone is considering using the Franchise Benchmark but is not quite sure if it is right for them don't hesitate, just do it. We plan to re-run the benchmark every 6 months to discover how attitudes have changed, to make sure our strengths remain strong and to address the areas where the franchisees wish to see us make changes."

Steve Darnell, Managing Director, I-Run Ltd